Branding & PR
When everyone is shouting, being good is not enough. You need to know how to tell the story, who to tell it to, and at what moment. We build the identity, produce the content that tells it, and run the campaigns that bring real exposure. For artists, businesses and personal brands in any field.
Brand identity & visual language
PR & campaigns
Directing & content production
Music videos & lyric videos
Commercials & brand films
AI in production
Content strategy
Digital & social management
Paid media
From the idea to the finished file
Everything a brand needs to look and sound right, directed and produced in house. We take the project from the first script through to delivery, at any budget level.
Commercials & brand films
Shot campaigns for brands and businesses, from concept and script through the edit and delivery for every platform.
Music videos
Full directing and production, from casting and locations through the grade and final delivery.
Lyric videos
Lyric video designed around the track, from a fast clean cut to a full production.
Music production
Production, arrangement and recording with the producers we work with, through to a master ready for release.
AI in production
AI tools inside the production process: concept development, storyboards, shot generation and scene extension. Things that used to need a full set.
Social content
Reels, teasers and short cuts pulled from the same shoot, so there is something to post in the weeks that follow.
Businesses we brand
The branding we do for artists works exactly the same way for businesses. Every field has its own language, every business its own audience.
Real estate
Developers, agencies and individual projects. Name, visual language, sales material and a campaign that brings real enquiries.
Beauty & aesthetics
Clinics, skincare brands and practitioners. Branding that builds trust before the first appointment, and content that shows the result.
Restaurants
Restaurants and cafés. Identity, menu, food photography and content that brings people through the door.
Law firms
Firms and independent lawyers. Precise professional language that carries authority without sounding like everyone else.
Personal brand
Founders, executives and professionals who want a presence of their own. Positioning, language and content that hold up over time.
Custom branding
Any other field. We start from understanding the business and its audience, and build from scratch what fits it.
Nahir
Clarity before action
Nahir is Shlomi Cohen's personal practice, run out of HOSHEN. One on one work with people facing a decision that matters: building an identity and a message rooted in who you actually are, finding clarity at business and personal crossroads, and sharpening presence and positioning. Over two decades of experience in the field.
Nahir, in Aramaic: clear and bright.
Visit NahirBrands, organizations and media we work with

















